WolfOil

WolfOil deploys 2imagine Pulse to automate the production of multilingual datasheets.

Wolf Oil Corporation is an independent lubricants company with a clear vision for the future. Wolf Oil Corporation specializes in bringing the customers tailored, technology-enhanced lubricants that make engines better, faster, greener, and cleaner. Wolf Oil Corporation builds on decades of expertise and a solid foundation in private label manufacturing for a large variety of customers and today Wolf Oil is ideally placed to make the most of the new opportunities in this rapidly evolving lubricants market.

The changes that are affecting the structure of the market and the future role of its players, have urged Wolf Oil to be more inspired and inventive than ever, with an eye to establishing a unique position for our own Wolf and Champion brands in the independent aftermarket.

www.wolflubes.com - www.championlubes.com

The challenge

WoilOil owns 2 brands (Wolf and Champion). The product range is very large and covers various markets: cars, motorcycles, agriculture, industry, and many more… WolfOil has an inriver PIM system deployed to manage all product details. For each product, datasheets with all the product specifications in multiple languages are mandatory.
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WoilfOil had a database publishing solution in operation, managed by an agency with DTP staff. Given the extremely large amount of datasheets to be created and updated, WolfOil started looking for a more automated approach. Preferably driven from within their inriver PIM system.

How did 2imagine solve this problem?

To meet WolfOil's request, 2imagine deployed Pulse with multiple processes in connection to the inriver PIM. Adobe InDesign templates, with the Easycatalog plugin, were created and uploaded in 2imagine BrandPortal.

In inriver, 2imagine configured a custom HTML page in the inriver enrich section. Translators can now request a preview in any language to check the datasheet. Further API integration added triggers for the automatic production of all datasheets language versions when the product reaches a specific status.
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The process. During product data enrichment in inriver, users can request a preview of the datasheets to check the work in progress. Once all product data is reviewed and approved, the status in inriver changes to ‘ready for publication’.

​​​​​​​This status change triggers the Pulse process to create all language versions for that product. The result PDF files are uploaded in inriver and linked to the product. The whole production process is 100% automated. In case changes need to be made to the documents, the Adobe Indesign files are editable in a browser, using the 2imagine online InDesign editor. A graphic designer can also download the files, change in Adobe InDesign app, and update the server version of these documents.

​​​​​​​Short implementation time. 2imagine Pulse is a multi-tenant, scalable and configurable Cloud service. WolfOil was in production in less than 1 month after signing up.

In short, the 2imagine solution delivers:

a 100% automated document creation cloud service.

the marketing team doesn’t need Adobe InDesign - no graphic designers are needed to process the documents.

1.000’s of PDF documents for print are created from inriver PIM.

an inriver dashboard widget provides a daily overview of the Pulse status and production.

Translators editing online Adobe InDesign & Illustrator documents - with brand protection

Partner

This project is realized with partner Delaware. and the internal IT team of WolfOil. 2imagine Pulse is a cloud subscription, integrated with inriver.

“2imagine Pulse is the perfect fit in our quest to automate our large volumes of multilingual datasheets production. The design cost is lower and quality is improved.

​​​​​​​The added advantage is that we can stay in the inriver interface for previewing, approving and generating the datasheets.”

Will Jochems

Product Lifecycle Manager

WolfOil

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