EN
NL
Nivea
Beiersdorf deploys 2imagine to streamline
Nivea packaging translations.
Beiersdorf is a leading international company, with more than 150 affiliates and over 18,000 employees. Beiersdorf’s consumer business segment focuses itself on the skincare market with brands such as NIVEA, Eucerin, La Prairie and Labello. Back in 2011, Beiersdorf celebrated the 100th anniversary of NIVEA which is now the world’s largest skincare brand.
The challenge
Packaging print production is more difficult than regular publishing projects. That means more product information, complex varying regulations and worldwide agencies that are all responsible for the NIVEA packaging design. Conclusion? Difficult to orchestrate all of this in an efficient way.
What did Beiersdorf want for NIVEA? A browser-based editing system, allowing different translators to apply translated text directly to the actual design. No more detours, just simple editing and translating.
How did 2imagine solve this problem?
We integrated the online Adobe editor with Beiersdorf’s existing workflow solution. This online editor allows translators and other stakeholders to work directly on the document from their browser. No more need for copying and pasting translations. Previously, this was a tricky task when working with non-Latin character sets such as Russian, Arabic, and Chinese.
Translators editing online Adobe InDesign & Illustrator documents - with brand protection
Partner
This project is realised with partner Tallon Graphic Solutions.
2imagine editor is a module integrated in a larger workflow solution, built by TGS.
“2imagine delivered the first (and only) editor for Adobe Illustrator documents. They managed to integrate it swiftly into our workflow system.
Our customer Beiersdorf is super satisfied with the TGS artwork management tool and the translation functionality provided by 2imagine”
Ben Dekeyser
IT Solutions Supervisor
